Pre-launch — New York City

$30 for underwear
is insane.

Ours is $16.
93% Lenzing Modal, 7% spandex.
Same composition as the $30+ guys.
Half the price.

No spam. Launch coming soon.

93% Lenzing Modal / 7% Spandex· Boxer Brief· $16· Designed in NYC· Horizontal Fly· Sizes S–2XL· 93% Lenzing Modal / 7% Spandex· Boxer Brief· $16· Designed in NYC· Horizontal Fly· Sizes S–2XL·
it's underwear.
you know what
it looks like.
Launch drop

Horizontal Fly
Boxer Brief

$16 $30+ what you'd pay elsewhere
  • 93% Lenzing Modal / 7% Spandex
  • Horizontal fly
  • Contour pouch
  • ~1" branded waistband
  • ~5" inseam
  • Sizes S–2XL

01

Half the price.

Tommy John. MeUndies. They charge $30–$38 for the same modal fabric. We charge $16. That's it.

02

No fluff.

No celebrity deals. No brand tax. No "premium feel" language. Just a really good pair of boxer briefs.

03

Made to fit.

Pattern-developed for real bodies. Available in S through 2XL. No afterthought sizing.

The math

Tommy John $36 modal boxer brief
MeUndies $32 modal boxer brief

Dayoff Club $16 modal boxer brief

Lenzing Modal. Same pouch. Same construction. Half the price — because we cut the brand tax, not the product.

Get on the list.

We'll email you when we launch. Nothing else.